.. include:: /Includes.rst.txt


.. _introduction:

============
Introduction
============

What does it do?
================

The goal of the core extension `seo` is to make sure basic technical Search Engine Optimization (SEO) is done right
out of the box. Specific fields for SEO purposes are added, as well as the rendering of HTML meta tags in the frontend.

There are several things you can do to optimize your site for search engines.
Some tasks are only solvable with good human writers, others are technical tasks, which need to be implemented.

The goal of the extension `seo` is to help you with the following parts of your SEO journey.

* Give editors all the fields needed to set the necessary meta tags
* Provide the rendering of meta tags in the frontend for SEO related information, to avoid reimplementing it again and again
* Provide stable APIs for developers to give them the chance to change the behaviour when needed in edge cases

This manual will not cover all the developer information, as these are covered in the TYPO3 API documentation.

.. _screenshots:

Screenshots
===========

.. figure:: ../Images/tab-general.png
   :class: with-shadow
   :alt: General Tab in the TYPO3 Backend

   `General` Tab in the TYPO3 Backend

.. figure:: ../Images/tab-seo.png
   :class: with-shadow
   :alt: SEO Tab in the TYPO3 Backend

   `SEO` Tab in the TYPO3 Backend

.. figure:: ../Images/tab-meta-data.png
   :class: with-shadow
   :alt: Metadata Tab in the TYPO3 Backend

   `Metadata` Tab in the TYPO3 Backend

Hreflang Tags
=============

:html:`hreflang` link-tags are added automatically for multi-language websites based on the one-tree principle. The links are
based on the Site configuration and depend on translations of a page.

:html:`hreflang="x-default"` indicates the link of the current page in the default language.

The value of :html:`hreflang` is set for each language in :guilabel:`Site Management > Sites` (see :ref:`t3coreapi:sitehandling-addingLanguages`)

Canonical Tags
==============

TYPO3 provides built-in support for the canonical tag (:html:`<link rel="canonical" href="https://example.com/subpage">`).

If the core extension `seo` is installed, it will automatically add the canonical link to the website output.

The canonical link is basically the same absolute link as the link to the current :html:`hreflang` base, and is meant
to indicate where the original source of the content is. It is a tool to prevent duplicate content
penalties.

In the page properties (:guilabel:`Page > (any Page) > SEO > Canonical link`), the canonical link can be overwritten
per language, by editing the page of the specific language. The link wizard offers all
possibilities including external links and link handler configurations.

If no manual canonical link is entered, TYPO3 will generate a canonicalized URL to the current page in the current
language.

.. warning::
    If you have other SEO extensions installed that generate canonical links, you have to make sure only one is
    responsible to embed into your frontend output.
    If both core and another extension are generating a canonical link, it will result in 2 canonical links which might
    cause confusion for search engines.

XML Sitemap
===========

See :ref:`t3coreapi:xmlsitemap` for the documentation how to configure your XML sitemaps.